Privacy issue on the social media

 

                     Your Mystery is Your Biggest Power

    Through social media platforms, they can manage your community by violating your privacy.How does? With your information…Talking about the power of big data and psychographic, Alexander Nix, CEO of Cambridge Analytica, says that today mass communications are carried out through demography and geography. And Alexander Nix says that “these two pieces of information are not enough for us.” Other than that, he says they need Humans personality analysis (psychographic).The facebook company that keeps every activity you do, which has become the operating system of people in recent years, has become a more populous virtual country than any other country in the world with a population of approximately 2 billion.You are currently using this tool or it is using you. From my point of view, the truth is that, if you use a product for free, you are the commodity sold for money.

First of all, thinking that it is unimportant, they can shape you and even the world by making your psychographic analysis with the information and shares you use on social media. Did you know that the data of 50 million voters living in America and using Facebook are used in the election campaign without their permission? Or a large Russian capital group published 3,000 ads targeting American voters.A month later, another researcher found that, news for propaganda purposes were published from 6 different Russian sources and these news were shared 340 million times. So that, this influence of the Russians on Facebook was reflected in the silicon valley generic.

Secondly, if we do not care and strive to protect our privacy, we may inadvertently face bad consequences that are irreversible. I think this is a serious problem, we know that there are companies that provide data analysis and strategy to governments and military organizations around the world. The SCL Group, affiliated to the Cambridge analytica group, where Alexander is the CEO, already clearly writes on the site that it has “provided data, analysis and strategy to governments and military organizations around the world for more than 25 years” and In addition, it is a very serious problem that companies can make people see the news they want and produce fake news by playing with algorithms.Furthermore, Mr Nix; says he has about 4-5 thousand data points about every adult in America.So they know you better than your family with 95% accuracy.

Some people argue that, this privacy issue that can cause serious problems in social media as follows: “Why would they care about the time we are online?” Or if you are not a president or an important person, there is a large community that thinks that your information will not work, and even that the purpose of collecting all of this information is just to serve you advertisements based on your interests. I explained with examples that the situation is not that simple and I would like to point out that the data collected and stored in such detail cannot only serve ads, because the cost of storing data is much more than the revenue of the advertisement shown to you in a mobile application.

In conclusion, we have to learn to use social media consciously and embrace the issue of privacy, because nowadays the most important and biggest power is information and that's why everybody is after this.We are starting to live in a world where reality and fiction are intertwined.We must chase true knowledge,regardless of what is dictated and persuaded to we and let some of our information be our mystery.

 

                                Büşranur Karakuş